- JPMorgan Chase expects: The new iPhone will drive sales growth in 2020
Apple’s new iPhones set to hit the market next year could reignite growth in the company’s flagship device, according to a note from J.P. Morgan Chase on Monday.
“Our positive volume outlook for 2020 is driven by our current expectation for the launch of four iPhone models ... and more significant spec upgrades,” Samik Chatterjee, an analyst at J.P. Morgan, wrote in the report.
Apple typically releases new iPhones in September, in time for a massive holiday season, and then sees slower sales until the next devices come out the following September. The success of each cycle is driven by many factors, including the number of people with older phones ready to upgrade as well as the overall economic conditions around the world.
But one factor that reliably drives a big iPhone cycle is new features. Chatterjee predicts that there will be several new selling points in 2020, such as organic light-emitting diode (OLED) displays, high-speed modems, and virtual reality features.